"Is this brand ephemeral? A multivariate tree-based decision analysis of ..."

Katsutoshi Yada, Edward Hak-Sing Ip, Naoki Katoh (2007)

Details and statistics

DOI: 10.1016/J.DSS.2007.03.014

access: closed

type: Journal Article

metadata version: 2021-11-05

a service of  Schloss Dagstuhl - Leibniz Center for Informatics