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"Keyword Optimization in Sponsored Search Advertising: A Multilevel ..."

Yanwu Yang et al. (2019)

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DOI: 10.1109/MIS.2019.2893590

access: closed

type: Journal Article

metadata version: 2023-09-30

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  - https://dblp.org/rec/journals/expert/YangJYGZ19
Yanwu Yang, Bernard J. Jansen, Yinghui Yang, Xunhua Guo, Daniel Zeng:
Keyword Optimization in Sponsored Search Advertising: A Multilevel Computational Framework. IEEE Intell. Syst. 34(1): 32-42 (2019)

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