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"An empirical study of consumer switching behaviour towards mobile ..."

Jung-Yu Lai, Sutapa Debbarma, Khire Rushikesh Ulhas (2012)

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DOI: 10.1504/IJMC.2012.048137

access: closed

type: Journal Article

metadata version: 2020-03-13

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Jung-Yu Lai, Sutapa Debbarma, Khire Rushikesh Ulhas:
An empirical study of consumer switching behaviour towards mobile shopping: a Push-Pull-Mooring model. Int. J. Mob. Commun. 10(4): 386-404 (2012)

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