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"Modeling consumer switching behavior in social network games by exploring ..."

Yong Liu et al. (2016)

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DOI: 10.1108/IMDS-05-2015-0170

access: closed

type: Journal Article

metadata version: 2020-10-26

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Yong Liu, Hongxiu Li, Xiaoyu Xu, Vassilis Kostakos, Jukka Heikkilä:
Modeling consumer switching behavior in social network games by exploring consumer cognitive dissonance and change experience. Ind. Manag. Data Syst. 116(4): 801-820 (2016)

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