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"An Exploratory Study of the Effectiveness of Mobile Advertising."

Jianping Peng et al. (2017)

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DOI: 10.4018/IRMJ.2017100102

access: closed

type: Journal Article

metadata version: 2023-03-02

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  dblp key:
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  - https://dblp.org/rec/journals/irmj/PengQPQ17
Jianping Peng, Juanjuan Qu, Le Peng, Jing Quan:
An Exploratory Study of the Effectiveness of Mobile Advertising. Inf. Resour. Manag. J. 30(4): 24-38 (2017)

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