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"From product-centric to customer-centric services in a financial ..."

Olivera Marjanovic, Vijaya Murthy (2016)

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DOI: 10.1007/S10796-015-9606-X

access: closed

type: Journal Article

metadata version: 2021-10-14

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Olivera Marjanovic, Vijaya Murthy:
From product-centric to customer-centric services in a financial institution - exploring the organizational challenges of the transition process. Inf. Syst. Frontiers 18(3): 479-497 (2016)

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