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"Customer Acquisition, Retention, and Service Access Quality: Optimal ..."

Philipp Afèche, Mojtaba Araghi, Opher Baron (2017)

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DOI: 10.1287/MSOM.2017.0635

access: closed

type: Journal Article

metadata version: 2023-03-21

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Philipp Afèche, Mojtaba Araghi, Opher Baron:
Customer Acquisition, Retention, and Service Access Quality: Optimal Advertising, Capacity Level, and Capacity Allocation. Manuf. Serv. Oper. Manag. 19(4): 674-691 (2017)

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