"Transforming the Operational Components of Marketing Processes with GenAI: ..."

Cedric Bartelt, Alexander Maximilian Röser (2024)

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DOI: 10.54364/AAIML.2024.43148

access: open

type: Journal Article

metadata version: 2024-10-24

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Cedric Bartelt, Alexander Maximilian Röser:
Transforming the Operational Components of Marketing Processes with GenAI: A Paradigm Shift. Adv. Artif. Intell. Mach. Learn. 4(3): 2535-2544 (2024)

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