"The Neuromarketing: Bridging Neuroscience and Marketing for Enhanced ..."

Guo Song et al. (2025)

> Home

Details and statistics

DOI: 10.1109/ACCESS.2025.3545742

access: open

type: Journal Article

metadata version: 2025-04-08

- view
  - electronic edition via DOI (open access)
  authority control:
- export record
  dblp key:
  - journals/access/SongGWRKRMS25
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/access/SongGWRKRMS25
Guo Song, Md. Abu Issa Gazi, Abdul Waaje, Md. Mustaqim Roshid, Rejaul Karim, Md. Atikur Rahaman, Zhang Min, Abdul Rahman Bin S. Senathirajah:
The Neuromarketing: Bridging Neuroscience and Marketing for Enhanced Consumer Engagement. IEEE Access 13: 40331-40353 (2025)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.