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"Strategic Interactions in Franchising Systems When Anticipating ..."
Zhuang Wu, Fangfang Guo (2024)
- Zhuang Wu
, Fangfang Guo
:
Strategic Interactions in Franchising Systems When Anticipating Innovation: How to Develop Operational Strategies and Cooperative Alliance Models? IEEE Access 12: 37231-37246 (2024)
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