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"Strategic Interactions in Franchising Systems When Anticipating ..."

Zhuang Wu, Fangfang Guo (2024)

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DOI: 10.1109/ACCESS.2024.3372592

access: open

type: Journal Article

metadata version: 2024-08-04

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Zhuang Wu, Fangfang Guo:
Strategic Interactions in Franchising Systems When Anticipating Innovation: How to Develop Operational Strategies and Cooperative Alliance Models? IEEE Access 12: 37231-37246 (2024)

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