"Multi-period media planning for multi-products incorporating segment ..."

Arshia Kaul et al. (2018)

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DOI: 10.1007/S10479-018-2771-9

access: closed

type: Journal Article

metadata version: 2023-03-15

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Arshia Kaul, Sugandha Aggarwal, Mohan Krishnamoorthy, P. C. Jha:
Multi-period media planning for multi-products incorporating segment specific and mass media. Ann. Oper. Res. 269(1-2): 317-359 (2018)

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