"Direct marketing of an event under hazards of customer saturation and ..."

Konstantin Kogan, Avi Herbon, Beatrice Venturi (2020)

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DOI: 10.1007/S10479-020-03723-4

access: closed

type: Journal Article

metadata version: 2021-10-14

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Konstantin Kogan, Avi Herbon, Beatrice Venturi:
Direct marketing of an event under hazards of customer saturation and forgetting. Ann. Oper. Res. 295(1): 207-227 (2020)

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