"Online purchaser segmentation and promotion strategy selection: evidence ..."

Ying Liu et al. (2015)

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DOI: 10.1007/S10479-013-1443-Z

access: closed

type: Journal Article

metadata version: 2024-10-06

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Ying Liu, Hong Li, Geng Peng, Benfu Lv, Chong Zhang:
Online purchaser segmentation and promotion strategy selection: evidence from Chinese E-commerce market. Ann. Oper. Res. 233(1): 263-279 (2015)

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