"Effects of Accrual Rates in Cooperative Advertising Programs for Channel ..."

Bin Liu et al. (2023)

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DOI: 10.1142/S0217595922500385

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type: Journal Article

metadata version: 2024-04-27

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Bin Liu, Dong Liang, Feimin Zhong, Jinxing Xie:
Effects of Accrual Rates in Cooperative Advertising Programs for Channel Members with Risk Preferences. Asia Pac. J. Oper. Res. 40(6): 2250038:1-2250038:28 (2023)

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