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"Studies of the characteristics of brand names used in the marketing of ..."

Emma Angus, Charles Oppenheim (2004)

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DOI: 10.1108/00012530410516831

access: closed

type: Journal Article

metadata version: 2020-05-17

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Emma Angus, Charles Oppenheim:
Studies of the characteristics of brand names used in the marketing of information products and services. II: Internet related services. Aslib Proc. 56(1): 12-23 (2004)

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