"Digital content marketing consumption motives in the age of social media: ..."

Ernest Emeka Izogo, Mercy Mpinganjira (2024)

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DOI: 10.1108/AJIM-07-2022-0347

access: closed

type: Journal Article

metadata version: 2024-05-04

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Ernest Emeka Izogo, Mercy Mpinganjira:
Digital content marketing consumption motives in the age of social media: an investigation of relational and monetary outcomes. Aslib J. Inf. Manag. 76(2): 353-378 (2024)

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