"Does culture matter in effectiveness of social media marketing strategy? ..."

Imran Khan, Han Dongping, Akhter Wahab (2016)

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DOI: 10.1108/AJIM-03-2016-0035

access: closed

type: Journal Article

metadata version: 2022-10-02

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Imran Khan, Han Dongping, Akhter Wahab:
Does culture matter in effectiveness of social media marketing strategy? An investigation of brand fan pages. Aslib J. Inf. Manag. 68(6): 694-715 (2016)

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