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"Demystifying Big Data Analytics for Business Intelligence Through the Lens ..."
Shaokun Fan, Raymond Y. K. Lau, J. Leon Zhao (2015)
- Shaokun Fan, Raymond Y. K. Lau, J. Leon Zhao:
Demystifying Big Data Analytics for Business Intelligence Through the Lens of Marketing Mix. Big Data Res. 2(1): 28-32 (2015)
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