"Improving repurchase behaviour based on relationship marketing: evidence ..."

Yanhong Chen, Luning Liu, Bin Li (2025)

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DOI: 10.1080/0144929X.2024.2354911

access: closed

type: Journal Article

metadata version: 2025-05-31

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Yanhong Chen, Luning Liu, Bin Li:
Improving repurchase behaviour based on relationship marketing: evidence from the message framing of airline in China. Behav. Inf. Technol. 44(7): 1401-1416 (2025)

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