"The effects of fair information practices on ad effectiveness among ..."

Junjun Cheng, Zihang Huang (2025)

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DOI: 10.1080/0144929X.2024.2333928

access: closed

type: Journal Article

metadata version: 2025-04-01

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Junjun Cheng, Zihang Huang:
The effects of fair information practices on ad effectiveness among Chinese consumers: trust transfer across contexts. Behav. Inf. Technol. 44(4): 656-675 (2025)

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