"Attitudes towards gamification advertising in Vietnam: a social commerce ..."

Hai Ho Nguyen, Bang Nguyen-Viet, Yen Thi Hoang Nguyen (2024)

> Home

Details and statistics

DOI: 10.1080/0144929X.2023.2190812

access: closed

type: Journal Article

metadata version: 2024-07-06

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/behaviourIT/NguyenNN24
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/behaviourIT/NguyenNN24
Hai Ho Nguyen, Bang Nguyen-Viet, Yen Thi Hoang Nguyen:
Attitudes towards gamification advertising in Vietnam: a social commerce context. Behav. Inf. Technol. 43(5): 845-861 (2024)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.