"The similarity-attraction paradigm in persuasive technology: effects of ..."

Peter A. M. Ruijten (2021)

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DOI: 10.1080/0144929X.2020.1723701

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type: Journal Article

metadata version: 2023-11-12

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Peter A. M. Ruijten:
The similarity-attraction paradigm in persuasive technology: effects of system and user personality on evaluations and persuasiveness of an interactive system. Behav. Inf. Technol. 40(8): 734-746 (2021)

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