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"The influence of informative and normative features of social e-commerce ..."
Li Wang et al. (2025)
- Li Wang, Yong Liu, xiaochun Liu, Mengyuan Liu:

The influence of informative and normative features of social e-commerce UGC on consumers' purchase intention: the moderating effect of persuasive resistance. Behav. Inf. Technol. 44(16): 4065-4081 (2025)

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