"Understanding the UI-design features paradox of the skip option in splash ..."

Bowen Zheng, Haifeng Li, Qingxian An (2025)

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DOI: 10.1080/0144929X.2024.2436506

access: closed

type: Journal Article

metadata version: 2025-09-18

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  - journals/behaviourIT/ZhengLA25
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  - https://dblp.org/rec/journals/behaviourIT/ZhengLA25
Bowen Zheng, Haifeng Li, Qingxian An:
Understanding the UI-design features paradox of the skip option in splash advertising: the roles of perceived control and skipping habit. Behav. Inf. Technol. 44(13): 3165-3179 (2025)

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