"Mass personalization: Predictive marketing algorithms and the reshaping of ..."

Baptiste Kotras (2020)

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DOI: 10.1177/2053951720951581

access: open

type: Journal Article

metadata version: 2023-12-31

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  - https://dblp.org/rec/journals/bigdatasociety/Kotras20
Baptiste Kotras:
Mass personalization: Predictive marketing algorithms and the reshaping of consumer knowledge. Big Data Soc. 7(2): 205395172095158 (2020)

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