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""Deal of the Day" Platforms: What Drives Consumer Loyalty?"

Hanna Krasnova et al. (2013)

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DOI: 10.1007/S12599-013-0268-2

access: closed

type: Journal Article

metadata version: 2021-10-25

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  - journals/bise/KrasnovaVSG13
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  - https://dblp.org/rec/journals/bise/KrasnovaVSG13
Hanna Krasnova, Natasha F. Veltri, Klaus Spengler, Oliver Günther:
"Deal of the Day" Platforms: What Drives Consumer Loyalty? Bus. Inf. Syst. Eng. 5(3): 165-177 (2013)

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