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"Consumer-perceived risk in e-commerce transactions."
Al Farooq Salam, H. Raghav Rao, C. Carl Pegels (2003)
- Al Farooq Salam, H. Raghav Rao, C. Carl Pegels:
Consumer-perceived risk in e-commerce transactions. Commun. ACM 46(12): 325-331 (2003)
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