"Leveraging Market Research Techniques in IS: A Review and Framework of ..."

Dana Naous, Christine Legner (2021)

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DOI: 10.17705/1CAIS.04906

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type: Journal Article

metadata version: 2024-02-05

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Dana Naous, Christine Legner:
Leveraging Market Research Techniques in IS: A Review and Framework of Conjoint Analysis Studies in the IS Discipline. Commun. Assoc. Inf. Syst. 49: 10 (2021)

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