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"Social Influence and Willingness to Pay for Massively Multiplayer Online ..."

Andrew J. Setterstrom, J. Michael Pearson (2019)

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DOI: 10.17705/1CAIS.04402

access: closed

type: Journal Article

metadata version: 2022-06-10

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Andrew J. Setterstrom, J. Michael Pearson:
Social Influence and Willingness to Pay for Massively Multiplayer Online Games: An Empirical Examination of Social Identity Theory. Commun. Assoc. Inf. Syst. 44: 2 (2019)

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