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"Cooperative advertising and pricing in a manufacturer-retailer supply ..."

Jafar Chaab, Morteza Rasti Barzoki (2016)

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DOI: 10.1016/J.CIE.2016.07.007

access: closed

type: Journal Article

metadata version: 2020-02-20

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Jafar Chaab, Morteza Rasti Barzoki:
Cooperative advertising and pricing in a manufacturer-retailer supply chain with a general demand function; A game-theoretic approach. Comput. Ind. Eng. 99: 112-123 (2016)

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