"The Neural and Psychological Basis of Herding in Purchasing Books Online: ..."

Mingliang Chen et al. (2010)

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DOI: 10.1089/CYBER.2009.0142

access: closed

type: Journal Article

metadata version: 2024-10-06

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Mingliang Chen, Qingguo Ma, Minle Li, Shenyi Dai, Xiaoyi Wang, Liangchao Shu:
The Neural and Psychological Basis of Herding in Purchasing Books Online: An Event-Related Potential Study. Cyberpsychology Behav. Soc. Netw. 13(3): 321-328 (2010)

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