"The Persuasive Effects of Character Presence and Product Type on Responses ..."

Yung Kyun Choi, Jung-Gyo Lee (2012)

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DOI: 10.1089/CYBER.2012.0012

access: closed

type: Journal Article

metadata version: 2020-10-26

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Yung Kyun Choi, Jung-Gyo Lee:
The Persuasive Effects of Character Presence and Product Type on Responses to Advergames. Cyberpsychology Behav. Soc. Netw. 15(9): 503-506 (2012)

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