"Multivariate Testing Confirms the Effect of Age-Gender Congruence on ..."

Sean F. Higgins et al. (2018)

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DOI: 10.1089/CYBER.2018.0197

access: closed

type: Journal Article

metadata version: 2024-10-06

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Sean F. Higgins, Maurice D. Mulvenna, Raymond R. Bond, Aodheen McCartan, Stephen Gallagher, Darren Quinn:
Multivariate Testing Confirms the Effect of Age-Gender Congruence on Click-Through Rates from Online Social Network Digital Advertisements. Cyberpsychology Behav. Soc. Netw. 21(10): 646-654 (2018)

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