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"The Influence of Regulatory Fit and Interactivity on Brand Satisfaction ..."
Seung-A. Annie Jin, Kwan Min Lee (2010)
- Seung-A. Annie Jin, Kwan Min Lee:

The Influence of Regulatory Fit and Interactivity on Brand Satisfaction and Trust in E-Health Marketing Inside 3D Virtual Worlds (Second Life). Cyberpsychology Behav. Soc. Netw. 13(6): 673-680 (2010)

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