"Does It Really Matter That People Zip through Ads? Testing the ..."

Yoonjae Nam, Kyonghee H. Kwon, Sungjoon Lee (2010)

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DOI: 10.1089/CYBER.2009.0115

access: closed

type: Journal Article

metadata version: 2020-03-31

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Yoonjae Nam, Kyonghee H. Kwon, Sungjoon Lee:
Does It Really Matter That People Zip through Ads? Testing the Effectiveness of Simultaneous Presentation Advertising in an IDTV Environment. Cyberpsychology Behav. Soc. Netw. 13(2): 225-229 (2010)

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