"Influencer Worship and Self-Connection with the Promoted Brands on Social ..."

Mario R. Paredes et al. (2023)

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DOI: 10.1089/CYBER.2022.0239

access: closed

type: Journal Article

metadata version: 2023-09-30

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Mario R. Paredes, Vanessa Apaolaza, Cristóbal Fernández Robin, Patrick Hartmann, Diego Yáñez Martínez:
Influencer Worship and Self-Connection with the Promoted Brands on Social Media: Why Benign Envy and Trait Competitiveness Matter. Cyberpsychology Behav. Soc. Netw. 26(2): 98-105 (2023)

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