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"Consumer Preference for Virtual Reality Advertisements with Human-Scene ..."

He-Lin Wei, Hong Li, Shao-Ying Zhu (2023)

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DOI: 10.1089/CYBER.2022.0075

access: closed

type: Journal Article

metadata version: 2023-03-28

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He-Lin Wei, Hong Li, Shao-Ying Zhu:
Consumer Preference for Virtual Reality Advertisements with Human-Scene Interaction: An Intermediary Based on Psychological Needs. Cyberpsychology Behav. Soc. Netw. 26(3): 188-197 (2023)

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