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"Do Violent Video Games Impair The Effectiveness of In-Game Advertisements? ..."

Seung-Chul Yoo, Jorge F. Peña (2011)

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DOI: 10.1089/CYBER.2010.0031

access: closed

type: Journal Article

metadata version: 2023-03-02

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Seung-Chul Yoo, Jorge F. Peña:
Do Violent Video Games Impair The Effectiveness of In-Game Advertisements? The Impact of Gaming Environment on Brand Recall, Brand Attitude, and Purchase Intention. Cyberpsychology Behav. Soc. Netw. 14(7-8): 439-446 (2011)

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