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"The effect of virtual sales agent (VSA) gender - product gender congruence ..."

Ardion Beldad, Sabrina M. Hegner, Jip Hoppen (2016)

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DOI: 10.1016/J.CHB.2016.02.046

access: closed

type: Journal Article

metadata version: 2023-09-30

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Ardion Beldad, Sabrina M. Hegner, Jip Hoppen:
The effect of virtual sales agent (VSA) gender - product gender congruence on product advice credibility, trust in VSA and online vendor, and purchase intention. Comput. Hum. Behav. 60: 62-72 (2016)

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