"Can I @handle it? The effects of sponsorship disclosure in TikTok ..."

Daphne L. M. van der Bend et al. (2023)

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DOI: 10.1016/J.CHB.2023.107723

access: open

type: Journal Article

metadata version: 2023-05-13

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  - https://dblp.org/rec/journals/chb/BendGBSTK23
Daphne L. M. van der Bend, Nerine Gijsman, Tamara Bucher, Vanessa A. Shrewsbury, Hans van Trijp, Ellen van Kleef:
Can I @handle it? The effects of sponsorship disclosure in TikTok influencer marketing videos with different product integration levels on adolescents' persuasion knowledge and brand outcomes. Comput. Hum. Behav. 144: 107723 (2023)

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