"Gen Y customer loyalty in online shopping: An integrated model of trust, ..."

Anil Bilgihan (2016)

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DOI: 10.1016/J.CHB.2016.03.014

access: closed

type: Journal Article

metadata version: 2020-02-18

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Anil Bilgihan:
Gen Y customer loyalty in online shopping: An integrated model of trust, user experience and branding. Comput. Hum. Behav. 61: 103-113 (2016)

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