"Fostering YouTube followers' stickiness through social contagion: The ..."

Chien-Wen Chen et al. (2024)

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DOI: 10.1016/J.CHB.2024.108304

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type: Journal Article

metadata version: 2024-08-04

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Chien-Wen Chen, Duong Thuy Trang Nguyen, Mingchang Chih, Pei-Ying Chen:
Fostering YouTube followers' stickiness through social contagion: The role of digital influencer' characteristics and followers' compensation psychology. Comput. Hum. Behav. 158: 108304 (2024)

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