"The influence of the propensity to trust on mobile users' attitudes toward ..."

Millissa F. Y. Cheung, Wai-Ming To (2017)

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DOI: 10.1016/J.CHB.2017.07.011

access: closed

type: Journal Article

metadata version: 2024-10-06

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Millissa F. Y. Cheung, Wai-Ming To:
The influence of the propensity to trust on mobile users' attitudes toward in-app advertisements: An extension of the theory of planned behavior. Comput. Hum. Behav. 76: 102-111 (2017)

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