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"Influence mechanism of consumers' characteristics on impulsive ..."
Fengyi Deng, Yajun Lin, Xia Jiang (2023)
- Fengyi Deng, Yajun Lin, Xia Jiang:
Influence mechanism of consumers' characteristics on impulsive purchase in E-commerce livestream marketing. Comput. Hum. Behav. 148: 107894 (2023)
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