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"The impact of hedonic and utilitarian value of online avatars on e-service ..."
Reza Etemad-Sajadi, Lassaad Ghachem (2015)
- Reza Etemad-Sajadi, Lassaad Ghachem:
The impact of hedonic and utilitarian value of online avatars on e-service quality. Comput. Hum. Behav. 52: 81-86 (2015)
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