"The effect of variations in banner ad, type of product, website context, ..."

William Flores, Jeng-Chung Victor Chen, William H. Ross (2014)

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DOI: 10.1016/J.CHB.2013.10.006

access: closed

type: Journal Article

metadata version: 2020-06-15

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William Flores, Jeng-Chung Victor Chen, William H. Ross:
The effect of variations in banner ad, type of product, website context, and language of advertising on Internet users' attitudes. Comput. Hum. Behav. 31: 37-47 (2014)

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