"Using privacy calculus theory to explore entrepreneurial directions in ..."

Anabel Gutierrez Mendoza et al. (2019)

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DOI: 10.1016/J.CHB.2018.09.015

access: closed

type: Journal Article

metadata version: 2025-01-19

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Anabel Gutierrez Mendoza, Simon O'Leary, Nripendra P. Rana, Yogesh Kumar Dwivedi, Tatiana Calle:
Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor. Comput. Hum. Behav. 95: 295-306 (2019)

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