"The roles of brand community and community engagement in building brand ..."

Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard (2014)

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DOI: 10.1016/J.CHB.2014.04.016

access: closed

type: Journal Article

metadata version: 2020-02-18

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Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard:
The roles of brand community and community engagement in building brand trust on social media. Comput. Hum. Behav. 37: 152-161 (2014)

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