"Beyond gameplay: Unpacking non-functional purchase intention in MMOGs ..."

Thi-Hang Hoang, Jen-Ruei Fu (2025)

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DOI: 10.1016/J.CHB.2025.108772

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type: Journal Article

metadata version: 2025-10-14

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Thi-Hang Hoang, Jen-Ruei Fu:
Beyond gameplay: Unpacking non-functional purchase intention in MMOGs through community and self-presentation lenses. Comput. Hum. Behav. 173: 108772 (2025)

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