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"The effect of user experience in online games on word of mouth: A ..."
Minxue Huang, Rizwan Ali, Junyun Liao (2017)
- Minxue Huang, Rizwan Ali, Junyun Liao:
The effect of user experience in online games on word of mouth: A pleasure-arousal-dominance (PAD) model perspective. Comput. Hum. Behav. 75: 329-338 (2017)
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